Freelance developer with 15+ years shipping online systems for bloggers, retailers and internet businesses — membership platforms, e-commerce, lead generation and marketing automation.
Four things I do well — end to end, from the first line of code to the numbers that prove it works.
I learned to code HTML before CSS existed. 500+ projects later — first inside agencies, then as a senior engineer, now freelance — I turn designs and ideas into fast, hand-crafted sites.
My first solo freelance gig was a WordPress build coded pixel-perfect from PSD. WordPress now powers 40% of the web — I install, maintain and customize it, and I've probably already built something like what you need.
Repetitive tasks eating your time? I've helped retailers, coaches, insurers and agencies upgrade their operations with automation and architecture inspired by how the big players actually work.
Numbers are what set online marketing apart. Tracking, pixels, ROI, ROAS, UTM — nothing to fear. I make your metrics clear, readable and useful so you can steer the project with data.
From automating repetitive workflows to building custom AI-powered tools — chatbots, content pipelines, lead scoring, data extraction. I connect the models (OpenAI, Claude, Gemini) to the systems your business already runs.
I worked with Felipe for more than 7 years building lead-generation systems together. He's versatile, quick and reliable. If you need a web developer, don't hesitate to hire him.
Felipe has advanced knowledge of Ontraport and was a pleasure to work with.
Fast and very skilled — handles WordPress intricacies with ease. Highly recommend.
Felipe has a deep understanding of web languages (PHP, JavaScript…) plus excellent knowledge of online marketing, sales funnels and email deliverability. A true all-rounder. I recommend him 100%.
Very knowledgeable, practical and fairly priced. Quality work. He understood my commerce site, blog and everything around it perfectly.
I've built multiple sites with Felipe, from WordPress to marketing funnels, with great reliability and effectiveness.
Available for hire and freelance work.
I built an AI assistant with Google Gemini inside a custom WordPress theme, no external SaaS. These are the technical decisions I made: the PHP proxy, the context window, the exponential backoff, and the inheritable system prompt.
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